 Senior writer - 9/3/2009
Description: PULSE Health & WellnessInitiatives is a Chapel Hill, NC-based marketing firm dedicated to promotingthe health and wellness benefits of healthy food and OTC brands through retailpromotions and events, consumer education materials, and healthcare professionals.Since 1999, we have employed a unique methodology that engages and activatesconsumers. We drive sales, increase brand awareness, encourage trial anddevelop new customers for our Fortune 500 clients, including major consumerpackaged goods companies and retailers. Summary : We are looking for a Senior Writer who is aconceptual thinker with exceptional writing skills and a proven trackrecord to take the lead in generating concepts and long-format copyin a creative, accurate, and informative manner. Consumer packaged goods experience,especially with food and/or OTC brands, is mandatory.
Education: Minimum of a bachelor’s degree in marketing,communications, nutrition or health marketing, or related field
Experience: 5-plus years of writing experience in advertising,marketing or a related field
Responsibilities: Duties and responsibilities include the following:
• Collaborate with PULSE creativedirector, art directors, account executives, and management to create effectiveand compelling creative that meets the strategic objectives of theproject.
• Cultivate and leverage knowledge aboutthe health benefits of each of our clients' products—and relevant health &wellness subject matter—-to produce informative and consumer-friendly materials.
• Generate concepts and copyto support PULSE’s own marketing, business development, and public relationsefforts. • Write for both dimensionalprint formats and interactive web content
• Manage multiple client projectssimultaneously—and against deadlines • Understand and workeffectively within the agency’s traffic and production systems
• Share our passion for health andwellness Compensation: - Salary commensurate with experience
- Opportunity for bonus based on company and employee performance
- Benefits, including health insurance and 401k, as per company policies
- Fun, fast-paced and rewarding corporate culture that values individidual development and work/life balance
Company: Pulse Health & Wellness Contact: mikec@pulsehw.com(919) 932-6006x115
Web Metrics / Analytics Manager - 9/9/2009
Description:
Web Metrics/Analytics Manager
Capstrat - a multi-disciplinary, media-neutral and mega-hyphenated strategic communications firm - is seeking a dynamic, energetic, smart and equally multifaceted web analytics manager to join our team.
If you’re the one we’re looking for:
Your prior experience includes using tools like Omniture, SiteCatalyst and Tealeaf to deliver a true online customer experience competency while maximizing online performance.
If your background includes 4+ years of managing enterprise level implementation of web site analytics tools, including requirement and coding, and a Degree in Marketing, Economics, Accounting, Business, Finance or Information Technology, keep reading.
You possess the following:
· Superior understanding of web metrics.
· Familiarity with interactive marketing tracking and measurement, particularly SEM, SEO, display advertising and ad serving technology, and email.
· A general understanding of customer experience and usability, information architecture, A/B and multivariate testing, accessibility standards, etc.
· Strong attention to detail, excellent organizational skills, an ability to work independently and manage multiple projects/responsibilities.
Specific Duties
· Subject matter expert and primary point of contact for web analytics, data analysis and reporting.
· Define and manage reporting and analysis to create data-driven insights about visitor behavior, product selection, ect.
· Proactively identify opportunities to improve web site effectiveness by analyzing click stream data to maximize results, profitability and growth.
· Participate in interactive projects identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics.
· Produce ongoing standard reports for clients, assist in reporting automation, design and run queries for custom analysis and data requests, maintain dashboards and general reporting activities.
· Contribute to interactive engagements by aligning product definition, functional requirements and technical design processes to ensure analytics requirements are understood, documented, and built in.
· Conduct ad-hoc traffic analyses of key site areas and participate in additional business intelligence activities as needed.
Further, Capstrat is a company that truly puts its employees first and believes in a healthy work-life balance. We have some great benefits too, which you'll learn more about. Check out our stuff, send us yours and let's see if there's a fit.
www.capstrat.com/examples/hotlist
The next step is yours. We need to see your online portfolio or a PDF of your best work.
Company: Capstrat Contact: tlawrence@capstrat.com
Account Director, Public Relations - 9/9/2009
Description:
Account Director, Public Relations
Capstrat seeks to add an Account Director to its Client Services Public Relations division. Working at this strategic communications firm requires understanding of PR, public affairs, digital, design and dynamic media. The right person for this role anticipates clients’ public relations challenges, and proactively develops specific strategies – innovative solutions using integrated public relations, public affairs and interactive marketing communication tools – to address those challenges.
Client Management
- Build and sustain positive high level client relationships
- Manage 3-5 significant client teams
- Ensure that teams under your management are contributing ideas and actions consistent with staying a step ahead of clients for client retention and expanding client relationships.
- Manage accounts totaling $850,000 or more.
Work Quality
- Ensure processes for quality work are followed and recommend new processes as needed
- Know content of client engagement handbook and ensure it is followed
- Review client work of subordinates and assume responsibility for providing on-strategy, creative, quality work
- Lead teams to support a culture of creativity and big ideas
Staffing
- Manage resources so that teams are staffed appropriately
- Direct teams so that work is produced profitably
- Lead performance management efforts
- Participate in hiring process
- Identify, recruit, retain, train superstars
- Identify gaps in talent and skills
- Recommend training or new hires where appropriate
- Serve as an effective manager and coach for subordinates
- Edit and proof work of team members/colleagues
Work Product
- Develop strategies for agency clients
- Lead client meetings
- Lead strategy sessions
- Deliver or coordinate delivery of special sessions (positioning, media training, media tours, messaging)
- Write communications plans, presentations, speeches, news releases advisories, scripts, PSAs, VNRs
- Write proposals (client proposals and RFPs)
Skills and Experience
- 12-plus years of direct public relations/communications experience as well as leadership experience in agencies, corporations or government organizations.
- Bachelor’s degree or greater in journalism, public relations, marketing communications or related field
- Superior written and oral communications skills, strong organizational skills and proven project management capability.
Company: Capstrat Contact: tlawrence@capstrat.com
Account Director, Marketing Communications - 9/9/2009
Description:
Account Director, Marketing Communications
Capstrat seeks to add an Account Director to its Client Services Marketing Communications division. Working at this strategic communications firm requires understanding of PR, public affairs, digital, design and dynamic media. The right person for this role anticipates clients’ marketing communications challenges, and proactively develops specific strategies – innovative solutions using integrated public relations, public affairs and interactive tools – to address those challenges.
Client Management
- Build and sustain positive high level client relationships
- Manage 3-5 significant client teams
- Ensure that teams under your management are contributing ideas and actions consistent with staying a step ahead of clients for client retention and expanding client relationships.
- Manage accounts totaling $850,000 or more.
Work Quality
- Ensure processes for quality work are followed and recommend new processes as needed
- Know content of client engagement handbook and ensure it is followed
- Review client work of subordinates and assume responsibility for providing on-strategy, creative, quality work
- Lead teams to support a culture of creativity and big ideas
Staffing
- Manage resources so that teams are staffed appropriately
- Direct teams so that work is produced profitably
- Lead performance management efforts
- Participate in hiring process
- Identify, recruit, retain, train superstars
- Identify gaps in talent and skills
- Recommend training or new hires where appropriate
- Serve as an effective manager and coach for subordinates
- Edit and proof work of team members/colleagues
Work Product
- Develop strategies for agency clients
- Lead client meetings
- Lead strategy sessions
- Deliver or coordinate delivery of special sessions (positioning, media training, media tours, messaging)
- Write communications plans, presentations, speeches, news releases advisories, scripts, PSAs, VNRs
- Write proposals (client proposals and RFPs)
Skills and Experience
- 12-plus years of direct marketing communications experience as well as leadership experience in agencies, corporations or government organizations.
- Bachelor’s degree or greater in journalism, public relations, marketing communications or related field
- Superior written and oral communications skills, strong organizational skills and proven project management capability.
Company: Capstrat Contact: tlawrence@capstrat.com
Senior Interactive Art Director - 9/9/2009
Description:
Senior Interactive Art Director
Capstrat - a multi-disciplinary, media-neutral and mega-hyphenated strategic communications firm - is seeking a problem-solving, concept-focused, passion-fueled and equally multifaceted interactive art director.
If your portfolio shows your strong grasp of user-centered design and your understanding of the importance of design in strategic business thinking, keep reading.
If your background includes 6 or more years of experience and a Bachelor's in design, advertising or equivalent, keep reading.
If you believe your concepts will test the limits of our stellar development team, keep reading.
If all you’ve done is an occasional banner ad, stop here.
Good you’re a rebel. We like that. In addition to your concepting skills you must understand what makes a truly great interactive experience. You're comfortable presenting to clients, hiring illustrators and photographers and mentoring the less experienced. You're comfortable seeing a project through from establishing a vision to final digital mechanicals. You're up on emerging trends. You shun the expected. You manage time effectively. You sweat the details. Basically, you're a rock star who's also a team player.
We know we're asking a lot. But we offer a lot in return. We have strong relationships with a roster of visionary clients, which means nonstop opportunities to do great work.
Further, Capstrat is a company that truly puts its employees first and believes in a healthy work-life balance. We have some great benefits too, which you'll learn more about. Check out our stuff, send us yours and let's see if there's a fit.
www.capstrat.com/examples/hotlist
The next step is yours. We need to see your online portfolio or a PDF of your best work.
Company: Capstrat Contact: tlawrence@capstrat.com
Regional Marketing Leader - 1/6/2010
Description: Nationwide Insurance is seeking a Regional Marketing Leader for its Carolina territory (comprised of both North and South Carolina). This individual will be responsible for leading the development and implementation of marketing strategies and activities to drive profitable growth in direct and agent distribution channels for Nationwide. The position reports to the Vice President of Channel Marketing in Property & Casualty Marketing and works closely with regional leadership teams in their area of responsibility.
Seeking individuals with 7+ years progressive experience in multiple marketing disciplines and channels. Field or channel marketing experience is preferred.
This position will have up to two direct reports and three to four indirect reports. They will have shared responsibility for managing the marketing spend for the regional profit & loss as well as direct and manage marketing budget for exclusive channels.
This role has shared accountability for channel performance, Brand Health, Brand Awareness, NOI (Net Operating Income), DWP (Direct Written Premium), and PIF (Policies in Force).
This position requires excellent verbal and written communication skills, overall knowledge of Nationwide’s products and industry knowledge, successful track record in working collaboratively with teams, demonstrated strategic agility and problem solving skills, excellent organizational skills; must be able to manage multiple priorities, cross-functional teams and communicate with all levels of management, effective internal and external interactions and strong influencing skills to ensure the effective implementation of major projects and/or functional initiatives. Leadership experience preferred.
Bachelor’s degree in business, marketing or related field is required, and Masters Degree preferred.
Essential Responsibilities:
* Local Market Strategy Development
* Develop consumer-focused regional/local marketing strategy, budgets and plans that address local market nuances integrate with overall Property & Casualty marketing plans and drive regional results
* Manage local implementation of national plans
* Work closely with Marketing Services to select and develop tactics to support local strategy, and measuring effectiveness of actions
* Work closely with direct marketing to support customer choice options and integrate direct into overall regional/local campaigns
* Work with insights and analytics to develop appropriate metrics and evaluate real-time progress and evaluate local marketing plan/events, from household penetration to effectiveness of local execution
* Support distribution models
* Work closely with State co-op ad agencies and boards in optimizing tactics to support local strategy
* Work with sales managers to help agents in developing marketing plans that leverage their growth services dollars.
* Work closely with consumer insights team to set direction/strategy for AGM (Agent Gateway Marketing)/MSF (Marketing Storefront) in order to meet regional needs
* Interpret and apply marketing metrics (i.e. AGM (Agent Gateway Marketing) usage, regional demographics, agent demographics, financials, etc) to assist in developing local marketing plans for assigned DMAs (Designated Marketing Area).
Brand Advocacy
* Working closely with marketing strategy to translate overall strategy into local execution, and synthesizing local information into national plans
* Serve as trusted information source on “all things marketing”
* Influence regional leadership to support division/corporate marketing plans and programs
* Deliver effective field sales organization and agent level communication
Best Practice Knowledge Sharing
* Understanding local market situation, and sharing with all marketing
* Partnership with regional vice presidents and regional sales management for real-time info exchange
* Share winning marketing strategies and best practices across regions
* Create marketing workshop curriculums that teach marketing skills to field sales organization and agents to create agency level marketing plans, share advertising/marketing best practices, branding your office/storefront, etc.
* Gather and share actionable market research data (e.g. competition, consumer, channel, product observations) to be used by internal marketing strategy and research teams
Consumer and Channel Awareness
* Maintain a clear and accurate understanding of consumer in respective regions, key sources include but are not limited to JD Power Auto Insurance Study – annual, JD Powers customer satistation survey,
* Maintain a clear and accurate understanding of exclusive agent and direct channel in respective regions, key sources Nationwide agent satisfaction survey results - bi-annual, etc.
***This position can be filled at a Senior Consultant or Director, Distribution Channel Marketing depending on the qualifications of the applicant.***
Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by A.M. Best. The company provides a full range of personalized insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.
Qualified applicants can apply online at www.nationwide.com or submit your resume to sroufem@nationwide.com.
Company: Nationwide Insurance Contact: sroufem@nationwide.com
Project Coordinator - 3/10/2010
Description: The talented and dynamic, please step forward. If you are driven to learn and grow with one of the Triangle Region’s most energized agencies, we would like to meet you. The project coordinator position puts you in direct daily administrative contact with our President and CEO, while affording you many opportunities to put your organization, research and project coordination skills to work in support of other client teams within the agency. Strong candidates are professional, polished and able to demonstrate flexibility, collaboration, innovation and organization. They have high integrity and a strong spirit of achievement. If normal just isn't enough and you’re ready to start a career at Kelly MarCom, email your resume and salary requirement to shelleyk@kellymarcom.com.
Applicants must have an eye for details, be able to work on a Mac, use MS Office and be familiar with mail merge and online shipping technology. A minimum of a four-year degree in marketing, communications, public relations or similar field is required and 1-2 years of agency experience is a plus.
Company: Kelly MarCom Contact: shelleyk@kellymarcom.com(919) 718-6506x19
Interactive Strategist / Designer - 3/11/2010
Description: INTERACTIVESTRATEGIST / DESIGNER
>Full time, on-site >5+ years interactive agency, design studio or ad agency experience Rella:Cowan, a full-service strategic marketing and advertising agency in downtown Durham, is looking for a top-notch designer tohelp build our capabilities in the web and interactive arenas. Our interactivestrategist and designer will be meeting with clients and Rella:Cowan’s creativeteam to plan, integrate and develop tactics for marketing and advertisinginitiatives for a range of industries. These projects may include websites, onlinead campaigns, email campaigns, animated presentations and a range of otherpossibilities. This person should be fluent in Flash, Dreamweaver and CSS-basedsite design and have an understanding of functional web standards, as well as Javascriptbased web design. Having worked in an ad agency or design studio environment isa plus.
Ideally, this person will also assist with creative development of print piecesand advertising, when needed, by creating designs in InDesign, Photoshop orIllustrator.
Please send resume and design samples to cowan@rellacowan.com Company: Rella:Cowan Contact: cowan@rellacowan.com
SEO Resource - 4/26/2010
Description: Looking for an SEO resource to partner with on a variety of projects and clients. Company: Crittenden Contact: dcrittenden@critadv.com
Account Executive - 6/24/2010
Description: Version:1.0 StartHTML:0000000197 EndHTML:0000009738 StartFragment:0000003625 EndFragment:0000009702 SourceURL:file://localhost/Users/billcross/Desktop/%C2%A0Account%20Executive%20Posting.doc
Cross + Associates, a regional firm specializing in healthcare marketing with offices in Raleigh, NC and Columbia, SC, is seeking an experienced account executive with specific skills in healthcare marketing and communications. This position requires an understanding of healthcare marketing dynamics, design and traditional/interactive media. The ideal candidate will have the ability to anticipate our clients’ marketing challenges and needs, while proactively developing strategies and providing appropriate solutions.
Client Management Skills Required
- Build and sustain positive relationships at all levels of the client organization
- Manage 3-4 significant clients
- Ability to contribute ideas to ensure client retention and engagement
- Ability to anticipate client needs to facilitate growth in client relationships
- Manage accounts totaling $1,000,000 or more
- Develop marketing strategies for agency clients
- Lead client meetings
- Lead strategy sessions with clients
- Write proposals (both client proposals and RFPs)
General Skills, Education & Experience
- 7-10 years of account service experience with major clients (healthcare clients preferred) as well as leadership experience in an agency environment.
- Bachelor’s degree or greater in marketing, communications, journalism, public relations or a related field.
- Superior written and oral communications skills
- Strong presentation skills
- Ability to organize multiple high-level tasks
- Proven project management capability
- Ability to work in a diverse team environment across multiple offices
- Support and encourage a culture of creativity and big ideas
- Assume responsibility for leading work that is high quality and on-strategy
- Ability to travel across the southeastern US
Position Location: Raleigh, NC
Company: Cross + Associates Contact: bcross@cross-a.com
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