The holy grail – selling. It is what keeps agencies going. Pitching new clients and continuing to grow existing ones. An effective sales strategy can be the difference between a good year and a great one. But selling interactive marketing requires some unique skills AND requires that you, as the salesperson, actually know the media intimately because you use it.
This 2-day seminar is a deep dive into the world of selling digital marketing solutions to clients. You’ll learn what we do and how we do it, from establishing a scope of work to pricing an engagement, preparing a pitch or proposal to sealing the deal. You will see specific examples of real-world sales processes for projects ranging from $10,000 to $350,000. In addition, we’ll show you how to price and sell ongoing services as part of a retainer, not just one-time projects than have less long-term significance for the agency.