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ANA Brand Innovation Conference

Start time: Wednesday, May 13, 2009
End time: Wednesday, May 13, 2009

Location: New York, NY
Today, smart marketers are strategizing not only about getting through the current economic environment, but are also preparing to be ready for accelerated growth when the recovery finally begins. It’s a delicate balancing act. For many businesses, short-term priorities may focus on maintaining volume and gaining share at the expense of competitors. Hence, the popular new phrase, “flat is the new up.” Yet brand builders also need to keep one eye on the future. Brands need to establish meaningful connections with their consumers to ensure brand relevancy in both good and bad times. ANA’s 2009 brand building conference, themed “Brand Building in Tough Times & Beyond,” will showcase innovators who have plotted strategies for successful brands today as well as beyond. All speakers will be asked to leave behind actionable ideas for both immediate and longer-term brand growth. You’ll leave the day with at least a dozen brand-building ideas and inspirational tactics to engage with consumers. Guaranteed or your money back!

Visit site: http://www.ana.net/events/conferencemtg/BIC-MAY09