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American Advertising Federation
Raleigh, Durham, Cary and Chapel Hill, North Carolina

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Eyes-On Ratings

Start time: Wednesday, March 24, 2010 11:00 AM
End time: Wednesday, March 24, 2010 12:30 PM

Location: Fairway Outdoor
Learn about the new measurement system for out of home media!

In an effort to report similar ratings to Nielsen and Arbitron, this accurate form of measurement actually gives you how many "eyes" are on your bulletins, posters, junior posters, transit shelters, and other street furniture throughout the United States.

Want more?
Join us for lunch to learn about this emerging program.